Converse More Than Just Shoes - 1640 Words

Converse: More than just shoes The Chuck Taylor or Converse as everyone knows them, are everlasting icons of American culture. Everyone wears chucks from James Dean in the 60’s to Michelle Obama now. The range of owners of converse is astounding. The range of use in converse is amazing. The Chuck Taylor has been named one of the most influential shoes of all time. Sixty percent of all Americans have owned a pair of Chuck Taylors at least once in their lives. (History) Converse was founded in 1908 by Marquise Mills in Malden, Massachusetts. Originally, the company made galoshes, rubber shoes made for rain weather. The brand was named the Converse Rubber Shoe Company. In 1917 Converse introduced â€Å"The One Star† which a few years later would be given the name â€Å"the Chuck Taylor†. The shoe received its name from an extremely energetic salesman named Charles â€Å"Chuck† H Taylor. Charles Taylor played basketball for the Akron Firestones in the 1910’s. Charles travelled the country holding basketball clinics and acting as a salesman for the shoe and the company. The first models of the shoes were made in brown leather with black trim. In the 1920’s the shoes began to be made in black canvas and leather. The shoes did not sell well at first (History) The shoe known as â€Å"The Chuck Taylor† has a unique design. The shoes come in high top or low top. The shoes have a thick outsole with a rounded foxing. They have the signature toecap. They are made of leather, canvas, or suede materials. TheyShow MoreRelatedConverse case study1357 Words   |  6 PagesMarketing(MKT333) Ms. Susan Carder Dec. 20th 2014 Case Study#3 Converse 1. How would you define the needs, wants, and demands of the Converse customer? Needs lead to wants, wants lead to demands, demands lead to perception. Consumers want stylish shoes, so they demand that they be affordable. A need is a state of deprivation, and some needs according to Maslow’s Hierarchy of needs are more crucial than others, in this case Converse customers need shoes to protect their feet, this is a basic need. A want isRead MoreConverse Hits the Shoe Industry1602 Words   |  6 Pages1908 Marquis Mills Converse opened the Converse Rubber Shoe Company in Malden, Massachusetts. The manufacturing company made rubber shoe, providing winter rubber soled footwear for men, women, and children. By 1910, Converse was creating 4,000 shoes daily, but it was not until 1915 that the company began making athletic shoes for sports. In 1917 Converse All-Star basketball shoe was introduced. Then in 1921, a basketball player named Charles H. Chuck Taylor walked into Converse complaining of soreRead MoreConverse: We Love You, Chucks! Marketing Case1711 Words   |  7 Pages| Converse: | We Love You, Chucks! | Molly Langan 3/25/2009 | Situation Analysis Converse was founded in 1908 and by 1917 the All Star shoes were introduced on the market as an American made product. In 1923 the shoes were renamed the Chuck Taylor, after the semiprofessional basketball player. By 1970, eighty percent of basketball players wore Converse shoes out on the court. In 1983 their revenue was $209 million. Converse faced a lot of competition, and in 1989 they only held five percentRead MoreThe American Marketing Association ( Ama )993 Words   |  4 Pagesthree brands; Converses, Playstation and Kurt Geiger. The Brands Converses is one of the oldest footwear brands. The brand initially produced shoes for basketball players but eventually converted to mass market. Converses portray a tough, masculine appeal that customers would associate with the shoe brand. The brand also falls under the excitement dimension, which portrays, a spirited, imaginative and daring characteristic (Aaker, 1997). This is due to presence of the shoes at clubs, onRead MoreNikes Approach To Compete International Case Study1234 Words   |  5 PagesBowerman and Phil Knight started a shoe business named â€Å"Blue Ribbon Sports†, in 1962, at that time they were distributing running shoes for a company in Japan. (Nike, 2015). One could say they were ahead of their time and true visionaries; moreover, they were doing business with a foreign country and would soon branch out to Asia. They designed and tested their shoes in America; however, they soon realized the value in overseas manufacturing, so they outsourced the manufacturing to Asia. CompetingRead Moreï » ¿Life Cycle with Air Jordan1487 Words   |  6 Pageswhich is a pair of legendary shoes. Nike, Inc. is an America transnational corporation that has its own design and technology, and it’s mainly products is clothes, shoes, and equipment etc. The Nike shoes also is one of fortune 500 company, and the rank of Nike, Inc. is 126. (A Time Warner Company, 2013) Different Nike’s Product have unlike Life cycle, because of epidemic and seasonality of product. That is why I introduce the Air Jordan XX8. This essay will told more detail on the next paragraphRead MoreFashion: Following the Coolest Trends Essay780 Words   |  4 Pages Did you know that fashion is known to be a popular style, especially in clothing, footwear, and accessories? Fashion is a trend, that keeps changing. It makes lifestyle interesting, and some people just think differently. People set the trends especially, companies and actors in the movies. Fashion is based on time, it changes as well. In opinion fashion is something I follow, I am known to be a fashionista! First of all, fashion mainly means the type of clothes you wear. Fashion is clothesRead MoreConverse Analysis6694 Words   |  27 Pagesï » ¿ Company Perspectives: The Company s marketing strategy is targeted on the Converse All Star brand, which is positioned as the American performance brand with authentic sports heritage. The company believes that there are significant opportunities to build the brand, which commands high consumer awareness generated by reason of its 95-year history. The company s consumer research has become an integral part of its product development, advertising campaigns and in-store point ofRead MoreMarketing and Converse4038 Words   |  17 PagesMARKETING MANAGEMENT ICA 1 PROJECT TITLE: Converse Table of Content Table of Content 1 Executive Summary 2 Company Profile 2 SWOT Analysis 3 Marketing Offer and Philosophy 4 Target Customer Segment(s) and their Needs / Demands 5 Competitors Analysis 5 Marketing Strategies (4Ps) 7 Strengths Weakness of Marketing Strategies 8 Recommendations / Suggestions for Improvements 9 Conclusion 9 Appendices 11 Executive Summary Included in the company profileRead MoreEssay about Converse Case Study1803 Words   |  8 PagesConverse: Shaping the Customer Experience They dominated the basketball courts – both amateur and professional – for more than forty years. The first U.S. Olympic basketball team wore them, and Dr. J made them famous in the NBA. Punk rocker Joey Ramone made them standard issue for cult musicians; indeed, Kurt Cobain even donned a pair when he committed suicide. Today, a broad range of consumers, from the nerdiest of high school students to A-list celebrities, claim them as their own. What are