The Starbucks Entrance Into Vietnam Marketing Essay

The Starbucks Entrance Into Vietnam Marketing Essay Starbucks Coffee Company Starbucks started in 1971 as a roaster and retailer of entire bean and ground espresso, tea and flavors. In those days, the organization was a solitary store in Seattles notable Pike Place Market. From only a tight retail facade, Starbucks offered a portion of the universes best new broiled entire bean espressos. (Starbucks Coffee Company) Starbucks is named after the primary mate in Herman Melvilles Moby Dick. The name evoked the sentiment of the high oceans and the nautical custom of the early espresso merchants. The logo is additionally propelled by the ocean, including a twin㠢â‚ ¬Ã¢ tailed alarm from Greek folklore. (Starbucks Coffee Company) In 1981, Starbucks administrator, president and CEO, Howard Schultz, was brought into Starbucks from his first cup of Sumatra, and joined Starbucks a year later. (Starbucks Coffee Company) In 1983, Howard ventured out to Italy and got intrigued by Italian bistros and the sentiment of the espresso experience. He had a dream to take the Italian café custom back to the United States where café is made a spot for discussion and a feeling of network and to be a third spot among work and home. He left Starbucks for a brief timeframe to begin his own Il Giornale cafés and returned in August 1987 to buy Starbucks with the assistance of neighborhood financial specialists. (Starbucks Coffee Company) Today, Starbucks associate with a huge number of clients consistently with extraordinary items and almost 18,000 retail locations in 60 nations. (Starbucks Coffee Company) Starbucks mission is to rouse and sustain the human soul one individual, each cup and one neighborhood in turn. (Starbucks Coffee Company) Starbucks have consistently had confidence in serving the most ideal espresso and it is their objective for the entirety of their espresso to be become under the best expectations of value, utilizing moral sourcing rehearses. STARBUCKS Entrance into Vietnam (Starbucks opens first store in espresso cherishing Vietnam) Starbucks opened its first bistro in Vietnam in Ho Chi Minh City as a component of its technique to grow across Asia, and plans to include more shops all through the nation. The stupendous opening of the HCM City store checked Vietnam as Starbucks twelfth market in the Asia Pacific, and signifying its chain of nearly 3,400 stores in the zone. John Culver, leader of Starbucks Coffee China and Asia Pacific, said during the lace cutting service that Vietnam is one of the most powerful and intriguing business sector with regards to Asia, and that they are glad to open a Starbucks store in the nation. Espresso Concepts (Vietnam) Ltd., a Hong Kong Maxims Group auxiliary, will work Starbucks Ho Chi Minh City store in Vietnam, and its first store will be in the citys business area. Starbucks will look to contend with neighborhood equals in a nation known for its solid bistro culture. Vietnam is the universes second-biggest espresso maker and it has many neighborhood chains just as little coffeehouses on about each city intersection which present a significant test for Starbucks to break into the packed market. As indicated by inquire about, albeit numerous individuals lined up in southern Ho Chi Minh City for the opening, however the US monsters espresso may not be to everybodys taste. Some theorized about how the Starbucks will contend with Trung Nguyen Coffee and Highlands Coffee, a homegrown brand that credits Starbucks as a motivation. One Vietnamese, Nguyen Tien Tam, 35 had been cited as inclining toward Vietnamese espresso, which is more grounded than Starbucks and that as a Vietnamese, he just love neighborhood espresso. Contrasted and other Asian markets which Starbucks has as of late entered, the Seattle-based organization faces a special situation in Vietnam, where French-propelled espresso culture rules incomparable, two homegrown chains have set up existences and family-run walkway bistros are the same number of as noodle shops. In HANOI, Vietnam, Nghiem Ngoc Thuy has been giving espressos parched Vietnamese to 20 years in her pilgrim style estate with stripping screens, and she and her clients arent too stressed that Starbucks will change their dependable espresso customs. As cited by Thuy, her family-run bistro in Hanoi offers costs that are reasonable for normal Vietnamese. Thuy further included that costly espresso is only for the offspring of government authorities, or individuals who have bunches of cash. A customary client, a gadgets sales rep Do Thanh Tung, said he is anxious to check whether Starbucks espresso truly is not the same as the Vietnamese mixes he has been drinking since he was 10 years of age. Tung, presently 30, said Vietnamese youngsters will welcome Starbucks, when they become acclimated to it. In any case, he added that he doesnt hope to turn into a normal Starbucks supporter since he drinks five or six cups of espresso daily, in this way customary visits to Starbucks would be unreasonably costly for him. Darn Le Nguyen Vu, whose Trung Nguyen Group claims 55 bistros in Vietnam, said he invites Starbucks and doesnt see the American newcomer as a danger. Vu even imagined Starbucks opening up to a hundred bistros in Vietnam in the following 10 years, yet it stays sketchy whether individuals in a nation with such a low GDP for each capita, and an alternate preference for espresso, would truly acknowledge Starbucks. In contrast to China, where tea is the juiced drink of decision, Vietnam acquired an espresso culture from French colonizers in the nineteenth century. Vietnam is likewise the universes second-biggest exporter of espresso behind Brazil. Starbucks as of now works in excess of 3,300 stores across 11 nations in the Asia-Pacific locale, and its entrance into Vietnam denotes the most recent round in a battle to pull in Asias rising white collar classes in spite of a deteriorating U.S. economy. Jinlong Wang, leader of Starbucks Asia-Pacific, said the organization intends to grow across Vietnam in a manner that praises the countrys espresso culture and legacy. He had remarked on an email to The Associated Press that Starbucks is anticipating developing with Vietnams effectively dynamic espresso industry and having a constructive outcome in the networks where they work. Vietnam has a populace of around 90 million and three out of five Vietnamese are younger than 35. Planner Tran Cao Tho,a 32-year-old draftsman and his companions tasted their espressos low, wooden stools on the walkway as motorbikes zoomed by and road artists dropped in. Starbucks will look to benefit from flooding customer request. Tho and his companions are a piece of the sizeable under-35 age that Starbucks, the Seattle-based organization, will look to persuade and change from more grounded and less expensive espresso at their neighborhood cafã © to Starbucks espresso. Tho whose morning schedule incorporates some dribble espresso at Hanois Cafe Hanh said that he like his espresso dark, dull and solid and that he would go to Starbucks now and again for the feel, yet not for the espresso as the flavor is excessively light. As indicated by Anthony Emms, overseeing accomplice at Stanton Emms Strategy Consultants in Singapore, which prompts universal food and drink organizations on Asian markets, he remarked that Vietnams economy has eased back as of late to some extent due to a dangerous financial segment, however Starbucks upmarket brand will interest the developing Vietnamese white collar class, and that he doesnt accept there is a monstrous boundary to Starbucks in Vietnam and further included that Starbucks isn't generally an espresso yet is a food-administration idea. He further included that more than 60 percent of Vietnams populace was brought into the world after the Vietnam War finished in 1975, and there is a solid interest among youth in Hanoi and Ho Chi Minh City for marked dress and adornments, in any case that the names regularly are fakes, and normal yearly salary is just about $1,500. Moreover, other global natural ways of life have opened stores in Vietnam as of late, including the Australian espresso chain Gloria Jeans Coffees International, the California-based Coffee Bean Tea Leaf, and the American cheap food chains KFC and Burger King. What's more, Nestle moment espresso which is built to suit the Vietnamese palette is sold generally in Vietnamese stores. Be that as it may, Emms said that Starbucks would hazard estranging a portion of its potential customers in the event that it didnt remember Vietnamese dribble espresso for its menus here. This is oblige and focus at the more youthful age as well as the more established and senior age. What separates Starbucks from other espresso chains? (Starbucks Coffee Company) Starbucks have consistently trusted in the significance of building an incredible, suffering organization that finds some kind of harmony among gainfulness and a social inner voice. Starbucks adopt an all encompassing strategy to morally sourcing the most excellent espresso. This incorporates capable buying works on, supporting rancher advances and woods protection programs. They accept that by purchasing espresso along these lines, it helps cultivate a superior future for ranchers and a progressively steady atmosphere for the planet. It likewise makes a long㠢â‚ ¬Ã¢ term gracefully of the high㠢â‚ ¬Ã¢ quality beans which they have been cautiously mixing, broiling and pressing new for over 40 years. They share their clients duty to nature. What's more, they trust in the significance of thinking about the planet and urging others to do likewise. It is their objective that 100% of their cups will be reusable or recyclable by 2015. They will likewise work to essentially diminish their ecological impression through vitality and water preservation, reusing and green development. They likewise have confidence in cultivating flourishing networks, from the areas where their stores are situated to the ones where their espresso is developed. To unite individuals, rouse change and have any kind of effect in people groups lives are all piece of being a decent neighbor. They additionally plan to contribute one million volunteer hours every year to their networks by 2015. Since the start, Starbucks has been an alternate sort of organization. One which not just commend c

Evolution of society in the mi Essay Example For Students

Development of society in the mi Essay The New Way of ThinkingThe stature of the Middle Ages meant a progressive perspective among the individuals. The individuals of the day were breaking out of the old, controlled way of life, to which they were acclimated, and they started communicating from multiple points of view. The individuals started breaking out of the typical, repetitive way of life and they started turning out to be people. The ladies started taking on new jobs. They got free and lived all alone. The troopers started losing their esteem, and their life radically changed. The ministers took on to a greater degree a mainstream job, which provoked another perspective toward the congregation. During the Middle Ages, people groups thoughts started changing, which provoked a totally different point of view toward society. We will compose a custom exposition on Evolution of society in the mi explicitly for you for just $16.38 $13.9/page Request now The job of ladies radically changed in the Middle Ages. Ladies turned out to be increasingly autonomous. Society turned out to be increasingly centered around cash. So ladies likewise turned out to be centered around cash, hitting the hay with a pleasant youngster and winning your first mina? What's more, Im going to invest some of it immediately to get you another jewelry (Turner, p. 39). Ladies got keen on gems and garments, youd before long have the option to help me, and purchase your own adornments, and have bunches of cash and hirelings and flawless garments (Turner, p. 39). Rather than ladies depending on men to sponsor their significant needs, if ladies were unmarried or bereft, they started dealing with their own needs, When he passed on, I sold his sledge and tongs and iron block for two minas, and that propped us up for some time. At that point I did different employments like dressmaking and turning and weaving, to figure out enough for us to live on. However, all the tim e I was attempting to bring you up, this was what I was seeking after (Turner, p. 39). Ladies got captivated with attempting to keep the consideration of men, regardless of whether it implied making them desirous, in the event that he thinks somebody rich is after you. Hellfire be increasingly vexed, and begin offering you better terms. He wont need his opponent to outbid him (Turner, p. 42). So ladies started taking on a progressively free job. Their interest with cash and distinction developed, and they needed the consideration of men, regardless of what the expense. The job of ladies in the public arena definitely started changing in the Middle Ages and another perspective towards ladies created. Not exclusively did the job of ladies change, yet in addition the job of the fighters in the Middle Ages. How fighters were seen started to change. In prior occasions, troopers were lofty and renowned. Notwithstanding, during this timeframe, the notoriety and popularity of troopers start ed to decay. They started to gloat to others so as to bring some notoriety once again into their life, When we began battling, the Persian drew first blood with his lance however it was only a scratch, simply over the knee. I answered by driving my pike straight through his shield and into his chest. At that point I jumped on him, and without the scarcest difficulty cut off his head with my blade (Turner, p. 45). Nonetheless, troopers before long found that their gloats of extraordinary undertakings sickened individuals as opposed to charming them, Ugh! Escape from me, Leontichus! What a shocking disturbing story! On the off chance that you appreciate murdering individuals as much as that, I never need to see you again, not to mention have drinks with you, or hit the hay with you! I wont remain here a second more (Turner, p. 45). Ladies started seeing fighters with loathing as opposed to appreciation, What an appalling beast you are! What are you doing on this road, holding tight th at entryway (Honig, p. 80). While ladies were picking up freedom, warriors were losing their popularity and noticeable quality. During the Middle Ages, the priests increased an entirely different perspective. Priests increased another common perspective and point of view. Ministers got straightforward and obstinate. They started wedding or living with ladies. As such, their life turned out to be common. Priests turned out to be straightforward and as a rule remorseless, Youd need to do a ton of crushing to make anything look as crushed as those garments of yours (Honig, p. 77). The pastors even tarnished the name of people, he called me grimy, baldfaced, bold, and obscene and other terrible names that way. And all since hes envious of that fighter (Honig, p. 86). To be viewed as righteous men, the pastors carried on with a mainstream, baldfaced life. In prior occasions, priests were taboo to wed. Nonetheless, during the Middle Ages, priests started wedding like everyday citizens, In me you get a performer, Cristina, however just at chapel ringers. In brightening a tomb or repairing the congregation for grave occasions, theres not a superior sacristan anyplace. What's more, I can in any case play out those occupations after Im wedded, and get by at it (Honig, p. 88). The ministers of the Middle Ages increased another method of mainstream thinking, just as another open way of life during the Middle Ages. .ub132a38a06e795b16fda10fd660c283b , .ub132a38a06e795b16fda10fd660c283b .postImageUrl , .ub132a38a06e795b16fda10fd660c283b .focused content zone { min-tallness: 80px; position: relative; } .ub132a38a06e795b16fda10fd660c283b , .ub132a38a06e795b16fda10fd660c283b:hover , .ub132a38a06e795b16fda10fd660c283b:visited , .ub132a38a06e795b16fda10fd660c283b:active { border:0!important; } .ub132a38a06e795b16fda10fd660c283b .clearfix:after { content: ; show: table; clear: both; } .ub132a38a06e795b16fda10fd660c283b { show: square; progress: foundation shading 250ms; webkit-progress: foundation shading 250ms; width: 100%; darkness: 1; progress: murkiness 250ms; webkit-progress: mistiness 250ms; foundation shading: #95A5A6; } .ub132a38a06e795b16fda10fd660c283b:active , .ub132a38a06e795b16fda10fd660c283b:hover { obscurity: 1; change: haziness 250ms; webkit-change: murkiness 250ms; foundation shading: #2C3E50; } .ub132a38a06e795b16fda10fd660c283b .focused content region { width: 100%; position: relati ve; } .ub132a38a06e795b16fda10fd660c283b .ctaText { fringe base: 0 strong #fff; shading: #2980B9; text dimension: 16px; textual style weight: striking; edge: 0; cushioning: 0; content improvement: underline; } .ub132a38a06e795b16fda10fd660c283b .postTitle { shading: #FFFFFF; text dimension: 16px; textual style weight: 600; edge: 0; cushioning: 0; width: 100%; } .ub132a38a06e795b16fda10fd660c283b .ctaButton { foundation shading: #7F8C8D!important; shading: #2980B9; outskirt: none; fringe span: 3px; box-shadow: none; text dimension: 14px; textual style weight: intense; line-stature: 26px; moz-outskirt sweep: 3px; content adjust: focus; content enhancement: none; content shadow: none; width: 80px; min-stature: 80px; foundation: url(https://artscolumbia.org/wp-content/modules/intelly-related-posts/resources/pictures/straightforward arrow.png)no-rehash; position: outright; right: 0; top: 0; } .ub132a38a06e795b16fda10fd660c283b:hover .ctaButton { foundation shading: #34495E!important; } . ub132a38a06e795b16fda10fd660c283b .focused content { show: table; tallness: 80px; cushioning left: 18px; top: 0; } .ub132a38a06e795b16fda10fd660c283b-content { show: table-cell; edge: 0; cushioning: 0; cushioning right: 108px; position: relative; vertical-adjust: center; width: 100%; } .ub132a38a06e795b16fda10fd660c283b:after { content: ; show: square; clear: both; } READ: Pearl (486 words) EssayThe Middle Ages was an incredible time of progress. The general public overall and the monetary structure started to move. Ladies got keen on freedom, cash, and the consideration of men; though, the extraordinary troopers of prior occasions started losing their acclaim and wonder; while the ministers started carrying on with a candid, obstinate way of life. This common way of life of the pastors additionally incorporated the hallowed obligation of marriage, which ministers were already never permitted to enter. Society in general grew better approaches for speculation. This better approach f or believing was a reason for the improvement towards todays society. The Middle Ages was a time of development and change. Numerous incredible musings and thoughts were accomplished during the Middle Ages. Without these thoughts, changes and better approaches for intuition, society today could be totally extraordinary.

Living Like A Native

Living Like A Native Since Im returning to blogging after quite the unplanned hiatus (read: I got buried in p-sets for about a month), let me take a few moments to address the elephant on the table or, as it were, the elephants that were at MIT, and the slightly more pressing issue of getting around in Cambridge. Since hitching a ride on a pachyderm isnt always a feasible option, youll need some better ideas. Looking at either Quintons post or Cams post, youve probably gotten the idea that driving is a bad idea just take that as a given from a native. It is. Bikes, however, are terrific. And walking suffices. I say suffices because if youre like me and live at Next House, youre really shooting yourself in the foot by considering that option. Allow me to demonstrate by using this map (you can make it larger by clicking on it): Not pictured: moving walkways (because they dont exist), any sympathy from people who live in closer houses.Yep, thats me. All the way over there. Roughly 378 smoots more than one Harvard Bridge away from Baker House, and probably dozens more away from the actual main building. I cope by using the Tech Shuttle, the Saferide Cambridge West shuttle (after 6 pm), and as of late, my tricked out scooterthat still gets the job done, even after about 10 years of inactivity. (Two out of two residents at Next House agree: its the coolest way to get around.)But Im getting ahead of myself. On to transportation! And things to see! If youve got MIT on your list of colleges, youve got to know that public transportation (and any form of locomotion that doesnt use just your feet) is your friend here. Theres so much ground for you to cover and so much stuff to do while youre here that youll need convenient ways to get to those places. Whats more, not all of them are at MIT. Even if you dont have a general feeling of IHTFP at a given moment, theres plenty of reasons for you to venture away from campus and discover an even greater paradise that lies all around you. (Ha, gotta love ambiguous acronyms.) Heres a few places you might enjoy in the Cambridge/Boston area, listed in no particular order and referred to by their stop on the T: Boylston Station: This stop on the Green Line rests on the intersection of Tremont Street and Boylston Street. Its the home of the Boston Common (and nearby Public Garden), Emerson College, the Wilbur Theatre, and the Blue Man Group.This place, as you can tell, is all about entertainment and relaxation. I had the good fortune to see John Oliver of The Daily Show perform some stand-up at the Wilbur Theatre several weeks ago. Mezzanine seats, surprisingly, can be relatively cheap. They wouldnt allow photography during the show, but just imagine John Oliver standing right there: Yes, right there, in all of his British glory.You can also take a bus to find some other places along Boylston Street, like the Boston Public Library and the Prudential Center, a large shopping complex with plenty of places to go. But to be honest, theyre closer to the next destination Hynes Convention Center: Accessible by the 1 Bus or by taking the free Boston Daytime shuttle across the river and walking along Mass Ave, this stop is within walking distance from the Berklee School of Music and a Best Buy store with three(!) floors.Youll also find several good places to eat. Into Asian cuisine? Theres a pan-Asian restaurant, Island Hopper, nearby. My wing in Next House actually went there right at the beginning of the school year for dinner. (As I checked out their website, I learned that they do delivery. I think I may take advantage of that) Not too far away from this stop, youll also find the Christian Science Center, a remarkable work of architecture. Unfortunately, youll either have to take my word or Googles word for it, since I forgot to take pictures Next on my list of things to do: decide if its worth it to walk to Fenway Park (home of the Red Sox!) and the House of Blues all the way from Hynes, even though Kenmore Station is a much closer stop. Hey, speaking of stops that begin with a K Kendall Square: Home of a food court (with everything from sushi to Sbarros), a nearby Legal Sea Foods restaurant, the MIT book store (which Id highly suggest that you visit, if only to look through the small but interesting collection of books), and the Kendall Square Coop. Though theres also a Coop store in the Student Center, theres much more to find at this location, including some software, plenty more MIT merch, and even textbooks.Youll also find some food vans here with falafel and other related foods. But dont worry: some of the other bloggers tell me that ordering food from a van isnt as sketchy as it sounds. Technology Square is also nearby, and you can find a few other eateries, along with some nice, modern-looking buildings. But since a picture is worth a thousand words: Okay, these are benches and trees and a bit of a building at Technology Square, but you probably didnt even think thered be any trees here.But I would be remiss if I didnt mention the free shuttle to the CambridgeSide Galleria, where you could easily spend all of the money that you didnt spend on college stuff and midnight pizzas. It runs 7 days a week on roughly a once-every-20-minutes schedule, so if your idea of unwinding involves shopping, go to town. You can get to Kendall Square by taking the Tech Shuttle, but in case you need to head out there in the evening and cant be bothered to walk much, you can save yourself all that trouble by taking the 1 Bus from 88 Mass Ave, getting off at Hynes, taking the Green Line to Park Street, then connecting to the Red Line. Yes, I actually did figure that out. And I also did it. Because walking is overrated. Harvard Square: Also on the Red Line is Harvard Square, which, as the name implies, is home to Harvard, the other really well-known Cambridge school. But more importantly, Harvard Square is where youll find my favorite burrito place ever: Chipotle (sorry, Chris Peterson.) Just walk right along until you reach Brattle Square, and youll find it.In the general area, shops and eateries abound, and each location has a bit of character. Just the other day, I saw a novelty gifts and gags store (that somehow also sells candy). They have a few nerdy things, too, like Sigmund Freud action figures: Theres probably a button you can push that makes him karate chop your face with Id / Ego / Superego-ness.Harvard Square itself is a gathering site for street performers, and the streets that crisscross the area closed down last Sunday, allowing a few carnival food stands and musicians to set up along the sidewalks. If you wander a bit from the beaten path and head into the suburban area, though, youll be fascinated by the houses, and, dare I say it, the horticulture. If you need a relaxing walk, head through Brattle Street, and watch how the hustle and bustle of the Cambridge/Boston area becomes more serene. By the time you pass by Longfellow Park, youll know exactly what I mean. Theres also plenty of parks on the aptly-named Garden Street, and I took one picture Id like to share from there: Theres plenty of other places to go, too Ive barely scratched the surface so if you can spare a moment, live like a native! You wont regret taking some time to explore the world around MIT, so try not to get too wrapped up in it!

Analysis Of Ronald Reagans Challenger Addres - Free Essay Example

On January 28th, 1986, the Challenger exploded after launching with delays just days before. Media coverage of the mission was extreme because of Christa McAuliffe, who was going to be the first school teacher to go on a mission to space. Many people around the globe witnessed the destruction of the space shuttle on tv. This tragedy called for President Ronald Reagan to address the issue. Through the rhetorical arrangement and style of his speech, Reagan expressed condolences to people who were affected by the event. The way the address was arranged allowed him to acknowledge what happened and advocate for future expansion into space. Reagan began his speech by empathizing with the pain that people are feeling: Nancy and I are pained to the core by the tragedy of the shuttle Challenger. We know we share this pain with all of the people of our country. This is truly a national loss. (see para 1). In this statement, he addresses his wife to deliver relatable speech. He then expands his viewpoint to all Americans. By delivering the speech in this way, he shows himself as a person that can empathize and relate to his fellow man. After this, the speechs arrangement follows along a path to explain to the public how things like this can happen. Although painful, disasters were normal and almost usual during dangerous rocket launches Another sentence states that, For the families of the seven, we cannot bear, as you do the full impact of this tragedy (see para 4). He puts himself at the same level as family to show that his sympathy is just as heartfelt as the family of the seven. He goes on to talk about how the astronauts died a courageous death while doing something they loved; they died as pioneers. The wording he used when he expressed his feelings caused him to sound empathetic. Afterwards, he addresses the youth that were watching; And I want to say something to the schoolchildren of America who were watching the live coverage of the shuttles take-off (see para 6). He acknowledges them because younger people are the next-generation of the U.S. Also by addressing the children, Reagan creates a sense of relaxation to the audience.Reagan assures everyone listening and brings them into his main argument, advocating for future space exploration: Well continue our quest in space. There will be more shuttle flights and more shuttle crews and, yes, more volunteers, more civilians, more teachers in space. Nothing ends here; our hopes and our journeys continue. (see para 9). The president delivered his speech while in the Oval Office and with a calm and solemn speech pattern. These aspects helped to lend Reagan credibility as a leader and an empathetic person.The main point of his message was to deliver condolences to the people who were deeply affected by the accident and to remind us that this is just part of the process of exploration, and to push for future space quest. He supported this claim when he said, Well continue our quest in space. And also when Reagan says, Nothing ends here; our hopes and our journeys continue. He goes on to talk about the connection between Sir Francis Drake and the astronauts, to show that what they do is very important to discovery and even though it led to their death, was not in vain. It was a stepping stone for future exploration. Overall, throughout his whole speech he is empathizing with those affected by this event, while still getting his main message across. He indicates that we are hurt because of the loss but, we will move on from this event and look on toward the future.

Why Burning Money Is Illegal in the United States

If you have money to burn, congratulations—but youd better not actually set fire to a pile of cash. Burning money is illegal in the United States and is  punishable by up to 10 years in prison, not to mention fines. Its also illegal to tear a dollar bill and even flatten a penny  under the weight of a locomotive on the railroad tracks. The laws making defacing and debasing currency a crime have their roots in the federal governments use of precious metals to mint coins. Criminals were known to file down or cut off portions of those coins and keep the slivers for themselves while spending the altered currency. The odds of being prosecuted under the federal laws that making burning money or defacing coins, however, are fairly slim. First, coins now contain very little precious metals. Second, defacing printed currency in an act of protest is often compared to burning the American flag. That is to say, burning money may be considered protected speech under the U.S. Constitutions First Amendment. What the Law Says About Burning Money The section of federal law that makes tearing up or burning money a crime is  Title 18, Section 333, which was passed in 1948 and reads: Whoever mutilates, cuts, defaces, disfigures, or perforates, or unites or cements together, or does any other thing to any bank bill, draft, note, or other evidence of debt issued by any national banking association, or Federal Reserve bank, or the Federal Reserve System, with intent to render such bank bill, draft, note, or other evidence of debt unfit to be reissued, shall be fined under this title or imprisoned not more than six months, or both. What the Law Says About Mutilating Coins The section of federal law that makes mutilating coins a crime is Title 18, Section 331, which reads: Whoever fraudulently alters, defaces, mutilates, impairs, diminishes, falsifies, scales, or lightens any of the coins coined at the mints of the United States, or any foreign coins which are by law made current or are in actual use or circulation as money within the United States; or whoever fraudulently possesses, passes, utters, publishes, or sells, or attempts to pass, utter, publish, or sell, or brings into the United States, any such coin, knowing the same to be altered, defaced, mutilated, impaired, diminished, falsified, scaled, or lightened shall be fined under this title or imprisoned not more than five years, or both. A separate section of Title 18 makes it illegal to debase coins minted by the U.S. government, meaning to shave some of the metal off and make the money less valuable. That crime is punishable by fines and up to 10 years in prison. Prosecutions Are Rare Its pretty rare for someone to be arrested and charged with defiling or debasing U.S. currency. Even those penny press machines found at arcades and some seashore attractions are in compliance with the law because theyre used to create souvenirs and not to debase or shave metal off the coin for profit or fraud. Perhaps the highest profile case of currency mutilation dates to 1963: An 18-year-old U.S. Marine named Ronald Lee Foster was convicted of whittling away the edges of pennies and spending the 1 cent coins as dimes in vending machines. Foster was sentenced to a year of probation and $20. But, more seriously, the conviction prevented him from being able to get a gun license. Foster made national news in 2010 when President Barack Obama pardoned him.   Why Illegal? So why does the government care if you destroy money if its technically your property anyway? Because the Federal Reserve has to replace any money taken out of circulation, and it costs anywhere from about 5.5 cents to make a $1 bill to about 14 cents for a $100 bill. That may not be much per bill, but it adds up if everyone starts burning their money.

Converse More Than Just Shoes - 1640 Words

Converse: More than just shoes The Chuck Taylor or Converse as everyone knows them, are everlasting icons of American culture. Everyone wears chucks from James Dean in the 60’s to Michelle Obama now. The range of owners of converse is astounding. The range of use in converse is amazing. The Chuck Taylor has been named one of the most influential shoes of all time. Sixty percent of all Americans have owned a pair of Chuck Taylors at least once in their lives. (History) Converse was founded in 1908 by Marquise Mills in Malden, Massachusetts. Originally, the company made galoshes, rubber shoes made for rain weather. The brand was named the Converse Rubber Shoe Company. In 1917 Converse introduced â€Å"The One Star† which a few years later would be given the name â€Å"the Chuck Taylor†. The shoe received its name from an extremely energetic salesman named Charles â€Å"Chuck† H Taylor. Charles Taylor played basketball for the Akron Firestones in the 1910’s. Charles travelled the country holding basketball clinics and acting as a salesman for the shoe and the company. The first models of the shoes were made in brown leather with black trim. In the 1920’s the shoes began to be made in black canvas and leather. The shoes did not sell well at first (History) The shoe known as â€Å"The Chuck Taylor† has a unique design. The shoes come in high top or low top. The shoes have a thick outsole with a rounded foxing. They have the signature toecap. They are made of leather, canvas, or suede materials. TheyShow MoreRelatedConverse case study1357 Words   |  6 PagesMarketing(MKT333) Ms. Susan Carder Dec. 20th 2014 Case Study#3 Converse 1. How would you define the needs, wants, and demands of the Converse customer? Needs lead to wants, wants lead to demands, demands lead to perception. Consumers want stylish shoes, so they demand that they be affordable. A need is a state of deprivation, and some needs according to Maslow’s Hierarchy of needs are more crucial than others, in this case Converse customers need shoes to protect their feet, this is a basic need. A want isRead MoreConverse Hits the Shoe Industry1602 Words   |  6 Pages1908 Marquis Mills Converse opened the Converse Rubber Shoe Company in Malden, Massachusetts. The manufacturing company made rubber shoe, providing winter rubber soled footwear for men, women, and children. By 1910, Converse was creating 4,000 shoes daily, but it was not until 1915 that the company began making athletic shoes for sports. In 1917 Converse All-Star basketball shoe was introduced. Then in 1921, a basketball player named Charles H. Chuck Taylor walked into Converse complaining of soreRead MoreConverse: We Love You, Chucks! Marketing Case1711 Words   |  7 Pages| Converse: | We Love You, Chucks! | Molly Langan 3/25/2009 | Situation Analysis Converse was founded in 1908 and by 1917 the All Star shoes were introduced on the market as an American made product. In 1923 the shoes were renamed the Chuck Taylor, after the semiprofessional basketball player. By 1970, eighty percent of basketball players wore Converse shoes out on the court. In 1983 their revenue was $209 million. Converse faced a lot of competition, and in 1989 they only held five percentRead MoreThe American Marketing Association ( Ama )993 Words   |  4 Pagesthree brands; Converses, Playstation and Kurt Geiger. The Brands Converses is one of the oldest footwear brands. The brand initially produced shoes for basketball players but eventually converted to mass market. Converses portray a tough, masculine appeal that customers would associate with the shoe brand. The brand also falls under the excitement dimension, which portrays, a spirited, imaginative and daring characteristic (Aaker, 1997). This is due to presence of the shoes at clubs, onRead MoreNikes Approach To Compete International Case Study1234 Words   |  5 PagesBowerman and Phil Knight started a shoe business named â€Å"Blue Ribbon Sports†, in 1962, at that time they were distributing running shoes for a company in Japan. (Nike, 2015). One could say they were ahead of their time and true visionaries; moreover, they were doing business with a foreign country and would soon branch out to Asia. They designed and tested their shoes in America; however, they soon realized the value in overseas manufacturing, so they outsourced the manufacturing to Asia. CompetingRead Moreï » ¿Life Cycle with Air Jordan1487 Words   |  6 Pageswhich is a pair of legendary shoes. Nike, Inc. is an America transnational corporation that has its own design and technology, and it’s mainly products is clothes, shoes, and equipment etc. The Nike shoes also is one of fortune 500 company, and the rank of Nike, Inc. is 126. (A Time Warner Company, 2013) Different Nike’s Product have unlike Life cycle, because of epidemic and seasonality of product. That is why I introduce the Air Jordan XX8. This essay will told more detail on the next paragraphRead MoreFashion: Following the Coolest Trends Essay780 Words   |  4 Pages Did you know that fashion is known to be a popular style, especially in clothing, footwear, and accessories? Fashion is a trend, that keeps changing. It makes lifestyle interesting, and some people just think differently. People set the trends especially, companies and actors in the movies. Fashion is based on time, it changes as well. In opinion fashion is something I follow, I am known to be a fashionista! First of all, fashion mainly means the type of clothes you wear. Fashion is clothesRead MoreConverse Analysis6694 Words   |  27 Pagesï » ¿ Company Perspectives: The Company s marketing strategy is targeted on the Converse All Star brand, which is positioned as the American performance brand with authentic sports heritage. The company believes that there are significant opportunities to build the brand, which commands high consumer awareness generated by reason of its 95-year history. The company s consumer research has become an integral part of its product development, advertising campaigns and in-store point ofRead MoreMarketing and Converse4038 Words   |  17 PagesMARKETING MANAGEMENT ICA 1 PROJECT TITLE: Converse Table of Content Table of Content 1 Executive Summary 2 Company Profile 2 SWOT Analysis 3 Marketing Offer and Philosophy 4 Target Customer Segment(s) and their Needs / Demands 5 Competitors Analysis 5 Marketing Strategies (4Ps) 7 Strengths Weakness of Marketing Strategies 8 Recommendations / Suggestions for Improvements 9 Conclusion 9 Appendices 11 Executive Summary Included in the company profileRead MoreEssay about Converse Case Study1803 Words   |  8 PagesConverse: Shaping the Customer Experience They dominated the basketball courts – both amateur and professional – for more than forty years. The first U.S. Olympic basketball team wore them, and Dr. J made them famous in the NBA. Punk rocker Joey Ramone made them standard issue for cult musicians; indeed, Kurt Cobain even donned a pair when he committed suicide. Today, a broad range of consumers, from the nerdiest of high school students to A-list celebrities, claim them as their own. What are

Oj Simpson - 1712 Words

THE O.J. SIMPSON TRIAL On June 12,1994, Nicole Brown Simpson and Ronald Goldman were murdered. Their bodies were discovered outside Nicole Simpsons condominium. Nicole Simpson was the estranged wife of the famous football player and T.V. star O.J. Simpson. The people directly involved with this case are Judge Lance Ito, the prosecution lawyers, Marcia Clark and Christopher Darden, the defense lawyers, Johnnie Cochran, Robert Shapiro and Robert Blasier , the jury and the defendant, O.J. Simpson. The families of the victims have also been present in the courtroom, as well as other spectators and news media. This case has heard one hundred and twenty witnesses over a nine month period. The prosecutions physical†¦show more content†¦Defence lawyers say Mark Fuhrman was the chief conspirator and depict him as a racist with a motive to put a bloody glove on O.J.s property. Fuhrman testified under oath that he did not use any racial slurs in the past ten years but tapes, clearly depicting Fuhr mans racial slurs, prove otherwise. The defences theory that he planted the glove is unsupported by any evidence. Detective Philip Vannatter testified that he didnt consider O.J. a suspect when police entered his estate without a warrant. Defence called upon Craig and Larry Fiatos testimony to try and prove that Vannatter was one of many investigators who assumed Simpson was the killer and later lied to cover up their motives for a warrantless search of O.J.s property. The defence suggested that Vannatter carried a vial of O.J.s blood and used it to stain pieces of evidence. The defence suggested that the police pulled a pair of socks out of O.J.s hamper, sprinkled them with blood and then placed them at the foot of his bed. The prosecution has set out a very specific timeline. They say Simpson could have committed the murders, rushed back to his place, slipped inside and got ready to meet a limousine that was waiting to take him to the airport all within this t imeline. The defence says this makes no sense. The defence has a series of witnesses who were near the condominium at the hour in question and sawShow MoreRelatedThe Trial Of Oj Simpson1484 Words   |  6 PagesThe 1995 trial of OJ Simpson, a famous football player, created a â€Å"media circus† which enraptured the United States and the world. In this trial, Simpson was accused of the murder of his wife and Ronald Goldman. His trial came into the limelight during the car chase leading to his arrest; an estimated 95 million people watched on television. Yet, the car chase was not the only reason for the case’s popularity. Simpson, his lead attorney Jonnie Cochran, and many jury members were African AmericansRead MoreThe OJ Simpson Case1150 Words   |  5 PagesI. (O.J. Simpson case) A. Hook (Johnny Cochrane stated in court â€Å"if the glove does not fit, then you must acquit†) Consider this for instance; I find it peculiar that years later Chris Darden had the audacity to state publicly that Johnny Cochrane ripped the lining in the infamous gloves, That were wore the day of heinous murders. Even today our society is left with the indelible question; what really happened, and will we ever really know? There is plenty of speculation, and circumstantial evidenceRead MoreOj Simpson Trial1171 Words   |  5 PagesNicole Brown Simpson and Ronald Goldman were discovered, brutally murdered outside the front courtyard of Nicole Simpsons Brentwood condominium. Nicole Simpson was the estranged wife of the famous football player and T.V. star O.J. Simpson. Ron Goldman was an acquaintance of Nicole and worked at the Mezulla Restaurant near Nicole’s’ condo. He was believed to have been returning a pair of glasses Nicole’s mother had left at the restaurant earlier that evening. Even though O.J. Simpson was found notRead MoreOJ Simpson OJ Simpson, one of football’s most legendary players, was admired and extolled by many1100 Words   |  5 PagesOJ Simpson OJ Simpson, one of football’s most legendary players, was admired and extolled by many sports-lovers from across the nation. From being selected as the number one player in the 1969 draft to being named NFL’s Player of the Year three times, he led a life of success and fame (CNN.com). Yet behind this renowned MVP, there stood a dark side. In June of 1994, Simpson was arrested for allegedly murdering his wife, Nicole Simpson, and family friend, Ronald Goldman. Simpson pleaded not guiltyRead MoreEssay about Life of Oj Simpson1436 Words   |  6 PagesO. J. Simpson Case One of the most famous and publicly known cases of all time is the OJ Simpson murder case. This case was publicly announced for many years. It was very popular because not only was O.J. Simpson a famous former American football star but also an actor that had been accused of a very serious crime that changed his life forever. Although the case was publicly announced, many people don’t know many of the specifics about his early childhood, his athletic career and most importantlyRead MoreLooking Back at the OJ Simpson Case1925 Words   |  8 Pagesplayer OJ Simpson have led to a strangely divided collective memory of the man. The term collective memory refers to a shared pool of information held in the memories of a group from aggregated individual recollections. The story of OJ Simpson’s life is both sad and puzzling after overcoming adversity to become one of the best football players of all time and a public figure beloved by many Simpson would go on to put himself i n a worse situation than ever before. Orenthal James Simpson otherwiseRead MoreDid Oj Simpson Really Do It?1428 Words   |  6 PagesDid OJ Simpson really do it? This question has a lot of controversy. Before OJ Simpson was arrested he was involved in a car chase with his friend Al Cowlings. Simpson was supposed to turn himself in but instead he kidnapped his friend in his truck and tried to flee threatening to kill himself while his friend drove. While this was happening Simpson’s lawyer read a letter to the media written by Simpson, First everyone understand I had nothing to do with Nicole s murder. Don t feel sorry for meRead MoreResearch Paper On Oj Simpson968 Words   |  4 PagesThe O.J. Simpson Case The O.J. Simpson murder case is a fascinating murder case due to the popularity of the defendant and the circumstances surrounding it. In the following paragraphs, I will discuss the victims and the evidence stacked up against O.J. Simpson. I will also discuss the pivotal points in the trial and the verdict. The victims On the late evening of June 12th, 1994, a fellow Brentwood neighbor went to investigate why a nearby dog was constantly howling when they discovered the grislyRead MoreHow The Oj Simpson Trial Changed America1616 Words   |  7 PagesSean Dupuis Mr. Joseph Research Paper 4/1/16 How the Oj Simpson Trial Changed America In the summer of 1994, on June 17th, the entire country sat in front of their tv’s and watched as Oj Simpson fled from the police. Simpson, one of the most recognizable personalities in the country† was a retired NFL player and appeared on television regularly on commercials and on shows. He had a very distinguished career, winning the Heisman Trophy in college and being a dominant running back in the NFL winningRead MoreProblems with the OJ Simpson Trial Essay example1716 Words   |  7 PagesOn June 12, 1994, the bodies of Nicole Brown Simpson and Ronald Goldman were found dead at her home in Brentwood, CA. Orenthal James Simpson, or O.J. Simpson was notified of their deaths and immediately taken into custody for questions. Upon the collection of various pieces of evidence from the crime scene, all avenues pointed to Simpson as the culprit for the double murder. The conclusion of Simpson criminal trial resulted in his acquittal. There were various reasons for this acquittal. The